Top 10 Nature of Advertising

Nature of Advertising The following are the nature of advertising. 1. Element of Marketing Mix Advertising is an important component of the promotion mix. Promotion mix in turn is …

Limitations of Consumer’s Sovereignty

Limitations of Consumer’s Sovereignty Is consumer really an-undisputed ‘monarch’ in a capitalistic economy? Are there any limitations to his powers? To what extent can this consumer-king extend his authority …